Download a .vmdk of Zabbix appliance. Create the new virtual machine. (For me was necessary to change SCSI type to LSI Logic Parallel instead SAS) 😦
1. Login as a root: appliance/zabbix
2. set static IP:
* cd /etc/network
* sudo vi interfaces (make sure to know, how to move in Vi editor)
* iface ens160 (eth0 or ensX) inet static
  set IP, mask, gateway
* sudo /etc/init.d/networking restart
Check IP:
* ifconfig -a
login: Admin/zabbix
A. create host = server, PC etc. (item = service etc.)
B. add some template (ICMP Ping etc.)
C. create trriger to host or item
D. create an Action (alert e-mail or sms)
Anyway follow the offical Zabbix Documentation 4.4.
https://kb.vmware.com/s/article/1022525